The return of CASTLE LAGER as title sponsor of the COSAFA Cup for an initial period of five years will ensure the immediate future of one of the top regional competitions on the global calendar.
The announcement that CASTLE LAGER would renew their association with the Southern Hemisphere championship was made in Windhoek this week and has been welcomed as a major step forward for football in the region.
“We at CASTLE LAGER are once again proud to announce our renewed sponsorship of the COSAFA Castle Cup for a further five-year period,” said Alastair Hewitt, General Manager of CASTLE LAGER at South African Breweries.
“The duration of our sponsorships and the integral role that we play in developing our future sporting stars on the continent of Africa is unrivalled and shows our true commitment to the people of Africa and their passion for the “Beautiful Game”.
“The tournament provides CASTLE LAGER with the opportunity to unite the nations of Southern Africa as we make it “All come together” to bring the 13 countries of the region to Namibia in 2016 to compete.
Hewitt further explained CASTLE LAGER’s commitment to football and how fans can look forward to some stunning activations around the tournament.
“CASTLE LAGER is a brand that has been associated with football sponsorship on our continent since the 1950’s and is the inaugural founding partner of the Cosafa Castle Cup in Southern Africa in 1997.
“CASTLE LAGER is not only about the Beautiful Game and the players that participate. The brand really recognises that its consumers are the Superfans who week in and week out support their local and national teams.
“CASTLE LAGER plans to activate the CASTLE LAGER COSAFA Cup across the region and to ensure that our Superfans get to enjoy the spectacle on the ground in Namibia and also while watching the game in their home countries.”
Namibia will be hosting the COSAFA Castle Cup for the first time in their history between May 15-29 next year.
They go into the tournament as defending champions after lifting the coveted trophy in South Africa earlier this year.
Zambia and Zimbabwe have each won the competition on four previous occasions, with South Africa and Angola claiming three wins each.