The Council of Southern Africa Football Association better known as COSAFA is delighted to announce a 3-year historic distribution partnership across the region and other specific territories with Nike.
The partnership allows for COSAFA and its Member Associations not only to be associated with a leading football brand but also to benefit commercially from the sale of Team Product kits to Member Associations and their Clubs and Stakeholders.
The negotiations over the past few months has borne fruit and bears testimony to the COSAFA brand that a giant in the industry, Nike would seek to enter into an agreement with the organisation.
Nike brings their leading innovation to the partnership including performance apparel made with Dri-Fit technology that assists in improving athlete performance by keeping athletes dry and cool. Nike will also supply match balls for all COSAFA tournaments.
“Concluding such a milestone partnership at this time amid the global pandemic (COVID-19) pays testimony to the COSAFA brand, we are very excited by this new venture with Nike”, said COSAFA’s Marketing Officer Lunga Thomas.
Chairman of COSAFA Commercial Standing Committee Walter Nyamilandu-Manda said “It is critical in the current economic climate that COSAFA is strategic in its approach towards securing revenue streams in order to fund its operations whilst at the same time providing benefits to its Member Associations. We believe this partnership with Nike can be a game changer for our region.”
It is important to note, COSAFA is recognized by both FIFA and CAF for its consistent efforts over the years towards development, currently organising 6 annual tournaments from senior Men and Women to Junior Boys and Girls.